Research by independent tax and business advisory firm Grant Thornton published following National Apprenticeship Week in February shows that 77 per cent of young people and 79 per cent of parents now think apprenticeships offer good career prospects. In addition, two-thirds (60 per cent) of young people believe a university degree is not essential to get a well-paid job.
Half of the employers questioned by Grant Thornton researchers said they were planning to recruit more apprentices in the next five years and 79 per cent said the Apprenticeship Levy had encouraged them to think differently about the issue.
Grant Thornton commissioned the survey of 1,000 16 to 25-year-olds and 1,000 parents of under-18s. They also questioned 500 UK employers who qualified for the Apprenticeship Levy.
Company spokesman Jim Rogers said: “This changing attitude represents an evolution in the expectations of young people and parents when it comes to learning beyond school. Add in high university tuition fees and rising living costs and it becomes clear why those looking at higher education options are increasingly seeing apprenticeships and other earn-as-you-learn routes, as a positive route in to a successful career.
“For employers, navigating the Apprenticeship Levy and the wider changes to the apprenticeship system is challenging, but they should be exploring opportunities to think laterally about talent development approaches. Employers can use apprenticeships to both tap into new talent pools and to upskill existing people.”