Theo Paphitis gives new Kent based brand business boost

News Posted 29/08/18
Tunbridge Wells based Atlas & Ortus gets a Twitter boost from Theo Paphitis.

A Tunbridge Wells based brand has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, sisters and former TWGGS girls Evie Calder and Francesca Watson, owners of sustainable and ethical lifestyle brand Atlas & Ortus, tweeted Theo about their business during ‘Small Business Sunday’, and were one of only six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers, out of thousands of entries. The weekly initiative, set up by Theo in 2010, now has over 2200 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed shopkeeper, Theo, re‐tweeted Evie and Fran’s message to his almost 500,000 followers, resulting in a hundreds more followers for the Atlas & Ortus twitter account, with their original tweet describing their business being seen nearly 11,000 times. They are also now profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Evie said: “Having only launched five months ago, and still working from our parents’ house, it’s absolutely amazing to have this support from Theo so early on in our journey. There are so many new businesses trying to tackle the plastic pollution problem like we are, so it’s been incredible having Theo recognise our hard work and helping spread the word about what we do to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Atlas & Ortus every success.”

Atlas & Ortus’ products include a wide range of reusable alternatives to single-use plastic, including isothermal bottles, reusable glass coffee cups, beeswax food wraps, bamboo toothbrushes and stainless steel lunch tins, among several others. Their range also includes organic cotton Fair Trade Weekend and Everyday Bags manufactured by Freeset, who provide stable employment and support to vulnerable women in Kolkata.

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