Sunday Times Fast Track 100 identifies live event company

News Posted 17/01/20
In a league of its own - Identity breaks into Britain’s Top 100.

A Sussex live events agency smashed its way into the top 100 fastest growing private companies in Britain in the Sunday Times Virgin Atlantic Fast Track 100 list.

Identity, with its HQ at Westham, reported an average annual sales growth of 46% a year over the past three years, putting it firmly on the prestigious league table of the UK’s private companies with the fastest growing sales. Even more impressively, the events company is on track for another record-breaking year - with sales forecast to grow by well over 100%.

Identity’s MD, Michael Gietzen, 34, who originally qualified as an accountant, took over his father’s exhibition stand company eight years ago and has since transformed it into an international events agency.

Michael Gietzen said: “This is a terrific achievement. Our local team is exceptional. It is their hard work and immense talent, combined with a massive investment in our facilities that has provided us with the in-house ability to deliver every aspect of a show-stopping event for our clients. Needless to say, as one the fastest growing companies in Britain we are always on the look out for new talent to join the team.”

Identity has a team of around 100 people and delivers in excess of 1,000 events a year, working with global blue chip clients such as Google, ITV, Siemens as well as on international summits like recent NATO summit.

With over 60 percent of sales coming from international work, Identity has built its business on very solid foundations. Its HQ in Sussex has in excess of 30,000 square feet of production space plus it has further offices in Abu Dhabi and Shanghia. Most importantly Identity credits its success to its in-house manpower and talent to conceptualise, design, build and deliver every aspect of live events and activations for the largest brands in the world.

Identity now ranks among other well-known names such as Five Guys, BrewDog and Charlotte Tilbury Beauty who all feature in this year’s 100 companies. Directors from the company will now also attend an awards dinner at Richard Branson’s family home in Oxfordshire in May.

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