The agency will be providing UK brands with a combination of media coverage, enhanced industry presence and SEO benefits. Two accounts have already been won.
Modern Classic Digital earns its name from combining the traditional aspect of PR with the contemporary SEO knowledge needed for brands to truly succeed online and climb Google’s SERPs.
Barney has worked with agencies for five years since earning a degree in Journalism and Public Relations, stating that it was “time to utilise my knowledge and experience to create an agency that pulls brands into the digital age”.
“I’m hugely excited about what’s to come for Modern Classic,” says Barney. “We’re an agency armed with a huge amount of knowledge in both PR and SEO, meaning we’re able to provide brands with a results-based approach that brings them much more than a vanity metric.
“Too often Digital PR is approached from an outdated perspective, which ultimately leads to a campaign with little to no SEO value. Instead, we’re activating our expertise from a modern SEO perspective, which results in fantastic thumb-stopping campaigns that genuinely benefit our clients’ presence on Google.”