Guild of Fine Food launches new Great Taste Bursary for 2023

News Posted 17/01/23
To celebrate the 30th anniversary of Great Taste, the Guild of Fine Food is offering 50 micro producers the chance to put one new product in front of its expert panel of Great Taste judges for free.

Great Taste is recognised as the world’s most trusted food and drink accreditation scheme. It’s an opportunity for any food and drink producer to have its products assessed by chefs, buyers, food writers and retailers.

This new bursary is aimed at micro producers who have never entered Great Taste before or have a new product, which has never been entered before.

Eligible micro producers must:

  • Be less than two years old
  • Have a turnover of less than £100,000
  • Only enter one product per business (that hasn’t been entered in Great Taste before)
  • Be commercially available in the UK

The bursary panel, consisting of Adrian Boswell, buyer at Selfridges, industry commentator and food entrepreneur Mallika Basu, and PR & marketing expert AJ Sharp, will select the 50 most eligible entries.

Currently, the awards scheme is open for entries from members of the Guild of Fine Food, with general entries opening on 23 January 2023. Applications must be in by 7 February 2023 and bursary winners will be announced on 24 February 2023.

The products will enter the Great Taste 2023 accreditation scheme, just like any other, and go on to be blind-tasted alongside the other entries in March – June 2023. Results will be available as part of the overall Great Taste scheme on 1 August 2023.

John Farrand, managing director of the Guild of Fine Food, said: “Here at the Guild, we are proud to be celebrating the 30 years of Great Taste.

“Since its inception, the accreditation scheme has celebrated and helped excellent food and drink. We’ve always been about working with businesses across the industry and our activities have an ecosystem of scaled entry costs that mean our biggest entrants also support our smallest ones.

“It’s true, though, that the micro producers often need more help, especially with the current economic headwinds, and that is why we are excited to be launching the Great Taste Bursary.

“By helping fledging makers, we continue the great work that our team, our judges, and the sector is doing to nurture startups and innovative new businesses.

“It will encourage and help the very smallest makers to enter, receive constructive feedback and, hopefully, receive affirmation that they are making top-notch food and drink.

“If our bursary candidates go on to achieve an award, they will be able to display it on packaging and benefit from support and kudos which comes with a Great Taste award.

“If they are not successful, our rigorous judging process provides every entrant with impartial, honest feedback from industry experts, and that is incredibly valuable.”

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