Brighton entrepreneur launches peer-to-peer e-learning platform

News Posted 19/07/22
Brighton-based Mark Ward, founder of award-winning vermouth brand Regal Rogue, has created a new peer-to-peer e-learning platform called PIGEON, which officially launched this week.

PIGEON has been developed to help unlock the potential of domestic talent to change the way people learn and share. Its technology connects people from all walks of life to learn new skills or share their passion and get paid in the process.

Live 1-2-1 video chats enable ‘Sharers’ to pass on unique knowledge and expertise from a range of passions, hobbies and interests, and ‘Learners’ can perfect existing skills or discover new ones, asking as many questions as they’d like and receiving personalised feedback and demonstrations through video chats.

The platform will initially focus on food and drink skills at launch but will broaden into skills like handcrafts, DIY, languages, home fitness and wellbeing.

Mark was born and raised in Brighton and has pulled together a local team to showcase the talent in the Brighton technology community from DabApps as a development partner, addmustard leading digital marketing and FUGU for PR.

Mark credits his parents as the inspiration behind the platform. He says: “I grew up watching my mum run her own businesses, all centred around caring for other people and being part of a community, and my father who has mastered his passion of handcrafts and woodwork.

“Sometimes my mum was running meals to elderly people for her domestic care agency and other times she was blowing up balloons on the weekends for parties. To this day, she continues to share with others.

“Meanwhile, I’ve spent 20 years working in the hospitality industry, founding Regal Rogue in 2011.

“Throughout this time, I’ve been contacted by friends and family to walk them through recipes or discuss party ideas. Supporting each other and sharing is human nature.

“We all have people we turn to for their tips and advice within our friend and family networks. So why not unlock that potential and allow people to monetise their homegrown talents?”

Mark adds: “With PIGEON, there’s no need to upskill. There’s no uniform or equipment to buy. You can share at home from your kitchen, at a time that suits you.

“It’s a generational ritual to share expertise in a family and so many people have this intrinsic knowledge, having spent a lifetime nurturing their passions and hobbies. There’s monetary value in that and our platform lets people harness it.

“PIGEON is for everyone – no matter your age or background. We believe everyone has a talent worthy of sharing – even if you don’t know it yet.”

The brand aims to use its technology to ensure everyone has access to learning, with a dedicated purpose over profit fund.

5% of monthly plans will be invested each month and the PIGEON ‘flock’ will decide what happens to that money – whether it’s peer-to-peer e-learning, connecting the isolated or helping hidden communities bring their handcraft to the world of PIGEON.

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