Taxis company hails launch of a new app

Money Posted 31/10/19
720 Taxis has become the first Eastbourne Taxi Company to launch a bespoke booking app, following six-figure funding from NatWest.

720 Taxis has used this finance package to invest in its technology offering, including launching an app to enhance customer safety and service.

The new app allows customers to book a taxi from their mobile phone. Once dispatched, full details of the driver and the make, model and registration of their vehicle are sent, along with the ability to track the vehicle to their door and rate their experience at the end of their journey.

The funding has also enabled 720 Taxis to install GPS head units in its expanding fleet of vehicles linking to its Susans Road booking office and the app, as well as financing the installation of card payment facilities in every vehicle.

720 Taxis operates as one of Eastbourne’s main independent taxi firms. As a cooperative, the firm is owned by the drivers, which they believe gives them an advantage in offering exceptional customer service.

Mark Barrett, financial director at 720 Taxis, said: “With card payments now superseding cash, it was imperative that we embraced this change. Now that all our vehicles have been updated, customers are able to register a card on the app and simply book and pay for a taxi in a couple of clicks. We will also have card readers in all our taxis, allowing customers to pay with any debit or credit card, along with Apple and Android pay.

“This rollout has been so successful that we are now not only recruiting new drivers but offering great incentives for existing drivers from other companies to join our expanding firm. Many of our drivers have been with the company for decades and we feel that this new approach will help secure many more decades of happy drivers, as well as improving our customers’ overall experience.”

Ian Woodward, relationship manager at NatWest, said: “It has been a pleasure to work with such a forward-thinking company for nearly 20 years now. During that time, we have discussed purchases and improvements to offices, several rounds of IT investment and now this cutting-edge mobile technology. It’s great to see an Eastbourne business embracing change for the benefit of both customers and employees.”

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