Students studying at Kent Business School at the University of Kent will help tackle the retail challenges faced by firms in Canterbury as part of a new initiative dubbed ‘The Canterbury Retail Challenge’.
Launched by KBS’s Professor of Strategic Management, Paul Phillips, within an undergraduate module entitled Research and Consultancy Methods, and backed by the Canterbury Business Improvement District (BID), the Challenge is designed to help local firms benefit from the support, advice and expertise of students at the University.
Firms across Canterbury are being invited to KBS to talk to students about the challenges they face during a mix of workshops, panel sessions and community events.
Each student will then work on one of The Canterbury Retail Challenge problems and produce a report with recommendations about how to solve the issues raised. The work will form part of the student’s coursework assessment for the module and made available to benefit local businesses and the region’s economy.
The first panel session took place in late January 2019 with input from the Canterbury Cathedral Lodge hotel and shoemakers Loake. Further events are scheduled for the future and firms interested in taking part are asked to contact Professor Philips via email at P.A.Phillips@kent.ac.uk.
Professor Phillips said: ‘The Canterbury Retail Challenge is the beginning of an exciting and hopefully rewarding programme that will bring KBS and the University ever closer to its local retail community, providing expertise, ideas and support from our excellent students, enhancing the knowledge and employability of those students and benefiting the wider community too.’
KBS’s work at a local level was recognised in December 2018 when it awarded the Small Business Charter in recognition of the support it provides to small businesses in the region and its support for student entrepreneurship.