The Snowdog trail, which was launched at the end of February, will see more than 30 giant sculptures of the Raymond Briggs canine character dotted around the town between September and November. Each will have been painted to original designs by artists invited to support the project by Ashford Borough Council, with the aim of raising a significant sum for the Pilgrims Hospices.
The council’s arts and culture officer Chris Dixon explained how the project would work: “We are inviting creative people to submit designs for the Snowdogs, which will be judged by a panel. The winning artists will then be paid £800 to apply their design to a Snowdog, which will be put at strategic points around the town for shoppers and visitors to enjoy.”
Chris was inspired by the Superlambanana arts project in Liverpool 10 years ago and the Snowdogs Brighton trail in 2016. He is convinced visitors will flock to see the Ashford sculptures and says the time is right for them to come to see what is happening to the town.
“With the upgrade of the HS1 trains, the unveiling of the Commercial Quarter, the new college and the cinema and shopping centre, there’s so much going on in Ashford to make it an exciting destination.
Not only is the council inviting artists to apply to take part, it is also hoping to hear from businesses and individuals interested in sponsoring a Snowdog sculpture. After the trail closes in November, all the sculptures will be auctioned in aid of the hospices.
Schools in Ashford are being invited to submit designs for “Snowpups”, small versions of the sculptures which will be displayed in shops across the town.
To find out more, see www.ashfordsnowdogs.co.uk